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For the following items, please indicate your basic preference level for the genres… [on a scale of 1 to 7, where ‘1’ is ‘strongly dislike’ and ‘7’ is ‘strongly like’.]

1. _____ Classical
2. _____ Blues
3. _____ Country
4. _____ Dance/Electronica
5. _____ Folk
6. _____ Rap/hip-hop
7. _____ Soul/funk
8. _____ Religious
9. _____ Alternative
10. _____ Jazz
11. _____ Rock
12. _____ Pop
13. _____ Heavy Metal
14. _____ Soundtracks/theme songs

Scoring for the four music preference dimensions:

Reflective & Complex: 1, 2, 5, 10
Intense & Rebellious: 9, 11, 13
Upbeat & Conventional: 3, 8, 12, 14
Energetic & Rhythmic: 4, 6, 7

The STOMP [above] is a 14-item scale assessing preferences in music genres.  It assesses four broad music-preference dimensions. …

The present research examines individual differences in music preferences.

The data indicated that people consider music to be an important aspect of their lives and listening to music as an activity they engaged in frequently.

[A]nalyses of the music preferences of over 3,500 individuals converged to reveal four music-preference dimensions:

  • Reflective and Complex,
  • Intense and Rebellious,
  • Upbeat and Conventional
  • Energetic and Rhythmic.

Preference for these music dimensions were related to a wide array of personality dimensions (e.g., Openness), self-views (e.g., political orientation), and cognitive abilities (e.g., verbal ability). [source]

So help me, I’ll never complain about music recommendation services over-simplifying my musical tastes again.

[via the reliably thought-provoking Collision Detection]

(via zedequalszee)

(via thecultureofme)


Digg Reader is Live!


After a week of testing and scaling, adding batches of users and improving our infrastructure, we’re happy to fully open Digg Reader to the public! 

To give you a sense of scale, last night we were crawling over 3.3 million feeds. We’re now up to 4.5 million. That’s a lot of data – and it’s growing quickly – but (at the risk of tempting the cruel and unforgiving Fates), the site has remained speedy and stable.

We’ve spent a ton of time this week talking with early users and have identified a few urgent feature needs that we aim to add quickly:

  • “View Unread Items Only” option for feeds and folders

  • “Mark As Unread” button

  • Accurate unread counts for feeds and folders

To try out Digg Reader, please visit

Oh, and don’t forget to download the iOS app! (Android coming in the next few weeks)

Thanks for your patience!  As always, we’re looking forward to hearing your feedback.



Evernote is fast approaching its 5th anniversary.  Is that all?  It seems to have been around a lot longer, no?

Must be me getting on a bit.  Anyhoo, there’s a special hangout on G+ @ 12pm PST on Thursday 20th June, 2013 - see #evernote5

Janine Vangool (in the attached video) will be there to run through how she collates the entire UPPERCASE magazine creative process using Evernote.

Can you operate your business using Evernote?

I’m yet to be persuaded that one app can do it all.

But the way so many key players are crafting it into their platforms with seamless apps makes me think there’s mileage in Evernote more than any other productivity app of its kind on the market.

If you’re looking for a program that effortlessly syncs your key data across your mobile, tablet and desktop in real time and that can integrate with Outlook and Chrome (that’s how I use it, albeit not extensively at present), then this could be the one for you.

There’s a free version (which I’ve never even got close to the upload limit of) or a Pro version - I won’t mind paying if some of the Pro features are as practical and productive as they look to be.

I guess we’ll be more enlightened come Thursday.

Here are some useful links, relative to this article:

See you there if you’re able to make it.


Infographic: The Rise Of Social Media Analytics - Mobile Marketing Watch

If you’re in the business of using social media for business then, like many, you’ll have faced a specific problem: how do you measure ROI?


See on - Higher Edu News

Mobile Marketing Watch Infographic: The Rise Of Social Media Analytics

See on

Related reading:

Referenced MIT Technology Mobile Ad Spend Review article:

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